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Scent marketing, also known as ambient fragrance, is a strategic approach used by retailers to enhan ... -
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The Autumn Budget 2024, presented by Chancellor Rachel Reeves under the new Labour government, intro ... -
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Direct-to-Consumer (DTC) brands are on the rise. These companies, which sell their products directly ... -
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As we step into 2025, the beauty industry continues to evolve at a rapid pace, blending cutting-edge ...
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