6th-9th February 2022
NEC Birmingham, UK
Spring Fair 2022
4 Destinations, 4 Days
Sunday, 6th February – Wednesday, 9th February 2022
We are thrilled to welcome everyone back to the halls of the NEC Birmingham! After extensive research, and collaboration with exhibitors, buyers and partners, our community has asked for Spring Fair to become a 4-day show. The new show dates run from Sunday 6th – Wednesday 9th February 2022 at NEC Birmingham, and will include the introduction of late-night openings until 7.30pm on the Sunday and Monday.
Sarah Ward, CEO, The Giftware Association
“We are thrilled to hear and fully support that Spring Fair is evolving to a 4-day show from February 2022. This change has been a long time coming, driven by collaboration and feedback from the community with the aim of delivering a better return on time and investment for both exhibitors and visitors alike. Spring Fair is still the largest and longest home and gift trade show in the UK, and I’m excited by the prospect of late-night shopping!”
Jeff Moody, Commercial Director, BIRA
“Bira welcomes Spring Fair’s decision to change the length of the show from the usual five days to four days from February 2022. Both retailers and exhibitors have asked for this so that they can better concentrate their time and resources into a focused four days. This is a great example of listening to what your customers want and delivering it – well done Spring Fair.”
Helen Cottrill, ENESCO, Spring Fair exhibitor
“A four-day show makes total sense to us, we have no doubt that the customers will visit within the revised time frame and this will have a positive impact on the traffic on Tuesday and Wednesday. Ending the show after a busy last day leaves us with the Spring Fair buzz long after the show. Longer opening hours in line with the European shows allows us to hold more social events at the end of the day and also maximises the time the one-day visitors have at the show. All in all a positive move by Hyve, the Enesco team cannot wait to get back to trade fairs.”
Steve Galbraith, RKW, Spring Fair exhibitor
“I Couldn’t agree more with the changes, especially making the fair a 4 day event, for years we’ve felt and expressed this fair was too long. Certainly can see the progress in keeping Spring Fair at the forefront for trade shows in UK.”
Andrew Beaumont, Supreme Imports, Spring Fair exhibitor
“Pleased with the changes, looking forward to working with the new format. Thank you for listening especially regarding the reduced day.”
Sarah Laker, Owner, Stationery Supplies
“I think it’s a great idea, one less day being away from the shop. The late night shopping will be perfect for those of us who have a lot of buying to do, but are limited on days – a win-win for me.”
Georgina Hustler Sutton, Owner, Antique Rose & Maison Rustic
“It always feels like I’m the last person in the show still placing orders at 5pm, so I love the idea of being able to shop the show for a little bit longer each day, whilst giving me one less day away from the business. This will really work for me"