Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB

3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB

Export Theatre Timetable

Visit the Export Theatre - Hall 9, Stand 9A60 for guidance, insights and advice on exporting. Hear from export experts, digital gurus and peers who've achieved success in new markets.
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12:00
  1. Department for International Trade Export Theatre
    30 mins
    Outlining the big ecommerce trends on 2017. What has been working for on Amazon? Working with Amazon marketing and fulfilment. Planning for 2018: Future trends and innovations.
12:45
  1. Department for International Trade Export Theatre
    45 mins
    Discover exactly where your small business needs to be seen and heard on the web in this short course designed for aspiring social media marketers. In just an hour, you'll get a run down of the best social media platforms to use in 2017, plus your trainer will explain how to create a social media strategy that delivers the right goals for your business. We'll cover the importance of defining a set of marketing guidelines too, so you can always stay on brand and on message. 
13:30
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre Google Digital Garage speakers will be available in the DIT workshop space to workshop the real-world challenges faced by you and your peers. Book now!
14:00
  1. Department for International Trade Export Theatre
    30 mins
    Why is it important to protect your brand/IP? Particularly against local players in a foreign market and mass discount retailers. Ways to help ensure that you protect your IP in a foreign market, specific challenges in key markets. Top tips and mistakes made and challenges encountered with some companies we've worked with.
14:30
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre the UK Intellectual Property Office will be available in the DIT workshop space to workshop the real-world challenges faced by you and your peers. Book now!
11:00
  1. Department for International Trade Export Theatre
    30 mins
    This session will inspire you to sell in international markets and to understand how to get started. Help you consider how export can benefit your business, understand key considerations to start and develop your export journey. As well as decide what to sell, where and how to sell it and how DIT can support you.
11:30
  1. Department for International Trade Export Theatre
    15 mins
    In this session we'll be outlining the European trade journey. How using social media to build international growth: working with bloggers and social media influencers in countries outside of the UK. Determining which countries to target and generating interest for stockists. Working with ambassadors in the UK who have a large international following.
11:45
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre Christine will be available in the DIT workshop space to workshop the real-world challenges faced by you and your peers. Book now!
13:15
  1. Department for International Trade Export Theatre
    30 mins
    Each of the three international buyers attending the show will be outlining: What products they are looking for at the show What their requirements are for sellers How to address the key challenges of exporting to their markets in China and India
14:30
  1. Department for International Trade Export Theatre
    30 mins
    This session will cover who Fruugo’s customers are, if they right for your product and what the scale of the opportunity is. Running through the set-up requirements: translation, customer service, marketing, foreign exchange and the shop front format on the site.
15:00
  1. Department for International Trade Export Theatre
    30 mins
    Following the presentation on the DIT theatre Fruugo will be available in the workshop space to workshop the real-world export challenges faced by you and your peers. Book now!
11:00
  1. Department for International Trade Export Theatre
    30 mins
    Quantifying the opportunity for your product in the USA market using market analysis for your product, pricing, localization.
11:30
  1. Department for International Trade Export Theatre
    30 mins
    Following on from the country spotlight session Champion and Reeves will demonstrate how they are achieving success in the USA.
12:00
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre Susan Hallam will be available in the workshop space to discuss the specific considerations and steps you will need to take to export your product to the USA. Book now!
12:15
  1. Department for International Trade Export Theatre
    45 mins
    This workshop from the Digital Garage team will help you measure how your business performs online. Take the guesswork out of digital marketing by learning how web analytics can empower you to make data-driven decisions for your business.
13:00
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre Google Digital Garage speakers will be available in the DIT workshop space to workshop the real-world challenges faced by you and your peers. Book now!
13:30
  1. Department for International Trade Export Theatre
    30 mins
    In this session we will quantifying the opportunity represented by the Chinese market, the advantages British business' have and the growth potential.
14:00
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre the CBBC will be available in the workshop space to discuss the specific considerations and steps you will need to take to export your product to China. Book now!
14:30
  1. Department for International Trade Export Theatre
    30 mins
    This session will cover economic forecasts for the different markets in ASEAN, conducting market analysis for your product, pricing, localization. Understanding and addressing cultural and language barriers and the importance of face to face contacts. Best practice for setting up partnerships in in the different countries.
11:30
  1. Department for International Trade Export Theatre
    30 mins
    How to overcome the challenges of cross border trade and seize new global opportunities.
12:00
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre the ePivot international will be available in the workshop space to workshop the real-world challenges faced by you and your peers. Spaces are limited, book now!
12:30
  1. Department for International Trade Export Theatre
    30 mins
    How can British exporters get support from the UKEF? Challenge of raising capital to fulfil orders and support business growth What finance support can be offered to overseas buyers of UK goods? The need for insurance against the risk of not being paid.
13:00
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre UK Export Finance will be available in the workshop space to workshop the real-world challenges faced by you and your peers. Spaces will be limited, book now to reserve your place.
13:30
  1. Department for International Trade Export Theatre
    30 mins
    This session will cover who Fruugo’s customers are, if they right for your product and what the scale of the opportunity is. Running through the set-up requirements: translation, customer service, marketing, foreign exchange and the shop front format on the site. Outlining the Fruugo costs and charges: no sale no fee, Logistics: What are the fulfilment and delivery options.
14:00
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre Fruugo will be available in the workshop space to workshop the real-world export challenges faced by you and your peers. Spaces will be limited, book now to reserve your place.
14:30
  1. Department for International Trade Export Theatre
    30 mins
    How Dreamair set up the business to enable exports, assessing the right markets to target, using international emarketplaces. Establishing an international profile with digital marketing and social media.
15:00
  1. Department for International Trade Export Theatre
    30 mins
    Find our how to set up the digital landscape and identify online opportunities. Understand and applying marketing tools such as: pay per click and affiliate. Learn how best to engage your target market: social media, email marketing, blogging, vlogging and using SEO to drive the right traffic to your site Top tips to stand out and communicate your digital brand to the world.
15:30
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre Amy from SocialB will be available in the workshop space to workshop the real-world export challenges faced by you and your peers.
10:30
  1. Department for International Trade Export Theatre
    30 mins
    Interrogating your website: - How to be authentic and original - Communicating your USP digitally - Customer journey - Understanding calls to action - E-Commerce & SEO 101 Tackling and succeeding with Social Media: - Platforms for growth overseas - Creating digital alliances and partnerships - How to be authentic and original - Communicating your USP.
11:00
  1. DIT workshop space
    30 mins
    Following the presentation three of the Buy-From team will be available in the DIT workshop space to workshop the real-world challenges faced by you and your peers. Spaces are limited, book now!
11:15
  1. Department for International Trade Export Theatre
    30 mins
    Why is it important to protect your brand/IP? Particularly against local players in a foreign market and mass discount retailers? Ways to help ensure that you protect your IP in a foreign market. Specific challenges in key markets: China etc. Top tips and mistakes made/challenges encountered with some companies with which we have worked.
11:45
  1. DIT workshop space
    30 mins
    Following the presentation on the DIT theatre the UK Intellectual Property Office will be available in the DIT workshop space to workshop the real-world challenges faced by you and your peers. Spaces are limited, book now!