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5-8 FEBRUARY 2023

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Smart Toys & Games

Hall: Hall 5 Stand: 5J21

Hi there, we are Smart Toys & Games!

For over 25 years Smart has been committed in creating inspirational and educational toys and games.  We love what we do and are proud to present our eight brands:-

SmartGames the worldwide leader in multi-level logic games. Our award-winning games include a minimum of 48 challenges from easy to expert; perfect for players of all ages.

Go Genius 'Gift Of The Year' Winner in 2021. An award-winning range of entertaining, eco-friendly and educational board games aimed at children aged 7+.

Happy Cube a collection of 2D and 3D puzzles made out of EVA foam.

SmartMax is the award-winning pre-school magnetic construction system providing children aged 1year+ the chance to explore magnetism in a fun and safe way.

GeoSmart is the future of geomagnetic play. An ideal STEM magnetic construction set, featuring bright colours, strong magnetic pieces and a patented double-safety system. 

Smartivity are DIY construction & activity sets using sustainable, engineered laser cut wood. No glue or tools required!

Skillmatics ‘Write and Wipe' Activity Mats work on the principle that children absorb concepts better through repetition. Each set helps develop a range of key skills including observation, memory, and writing.

TrueBalance is the must-have fidget toy! Developed in cooperation with physiotherapists to improve fine motor skills, hand-eye coordination and concentration, TrueBalance stimulates your senses and helps relieve stress.


United Kingdom



Contact Exhibitor

  • Three hungry caterpillars want to eat from the same apple.  Can you bend them into shape so that they all can fit?  This logic game requires flexible thinking!  The caterpillars are adjustable and so ...
  • Diamond Quest is new to the award-winning Classic range.  The Classic tabletop range offer fun and entertaining game play whilst drawing on your logical and deduction skills. Enter the SmartGames diam ...
  • IQ Digits is one of three exciting new addtions to be added to the IQ+ range; Smart Games best-selling collection of games. If you're counting on a real challenge, IQ numbers has you covered! Can you ...
  • Beep. Boop. Who said robots aren’t flexible? Get creative and make your own colourful, crazy robots. The new, flexible, extendable magnetic bars add an extra dimension to the SmartMax playset. Choose ...
  • Dragon Inferno is one of five multi-player games currently available from Smart Toys and Games, with further games being added to the range later this year. Dragon Inferno challenges players to strate ...
  • Smart Partnership catalogue

    29 Jan 2021 Smart Toys & Games
    SMART Partnership catalogue showcasing the latest collection of skill-building toys, activity sets, and games.
  • SmartMax + GeoSmart 2021 catalogue

    29 Jan 2021 Smart Toys & Games
    SmartMax and GeoSmart 2021 catalogue, showcasing the new collection.
  • Smart Games + Happy Cube 2021 catalogue

    29 Jan 2021 Smart Toys & Games
    Smart Games + Happy Cube 2021 catalogue, showcasing the new collection.

    Karen Clarke
    Last chance… Order before 14th February and receive 2021 trade pricing. Minimum order value £150.00 / €200.00. Carriage paid.
  • New for Spring 2022!

    04 Jan 2022 Smart Toys & Games
    Best known for designing truly unique toys & games, the upcoming Spring launches will certainly not disappoint as they are bursting with fun and exciting themes.

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