Stand: 4D64
  • Garden & Outdoor
  • Plants, Seeds & Grow Kits
  • Personalised Gifts
  • All Personalised Gifts

We are a London-based, multi-award-winning eco-enterprise, established in 2011 as the UK's first seed ball company. Seed balls are a method of growing wildflowers from seed that is simple and fun and appeals to all ages.

Recognised for sustainability, our bee-friendly and pollinator-friendly seed ball mixes are crafted in the UK, making them ideal green gifts for wildlife enthusiasts and eco-conscious consumers.

All of our mixes are great for bees, butterflies and other garden wildlife, and our growing product range includes something for all retailers.


United Kingdom


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  • Launched in 2013, Seedball is a multiple award-winning gardening product that appeals to gift-givers, non-expert gardeners, and to people who are keen to support their back-garden wildlife.
  • Sustainability Role in overall company's strategic plans
    Sustainability is integral to Seedball's overall strategic plan, guiding our actions, decisions, and innovations from the very inception of our business. As a company deeply rooted in the eco-conscious space, sustainability is not just a component of our strategy; it is the foundation upon which our business has been built. Here's how sustainability shapes our strategic approach: Core Values and Mission: Sustainability is embedded in our core values and mission. We believe in fostering biodiversity, promoting sustainable gardening practices, and contributing positively to the environment. This commitment informs our daily operations, product development, and customer engagement. Long-Term Vision: Seedball's long-term vision revolves around creating a more sustainable and resilient ecosystem. Our strategic plan extends beyond immediate objectives, encompassing initiatives that support environmental conservation - we give seed balls away to school and community groups and have worked extensively with charities to support them by donating profits, we work continually to reduce our ecological impact, and encourage responsible consumer choices. Our packaging is all sourced and made in the UK, we pay our workers fairly and many travel to work by foot or bicycle, we provide plant based milks in our work spaces and our workspaces are powered by renewable energy. Product Innovation: Sustainability influences our product innovation. We continually explore and adopt eco-friendly materials, packaging solutions, and manufacturing processes that align with our commitment to minimising environmental harm. Our goal is to set industry benchmarks for sustainable practices within the gardening market. We have held a commitment to peat free compost from the beginning and champion the use of native UK sourced wildflower seed. We are plastic free and have been since our inception. We challenge ourselves to continually improve our sustainability practices. Customer Engagement and Education: Seedball views sustainability as a collaborative effort with our customers. We prioritise engaging and educating our sustainers on the environmental benefits of wildflower growing, sustainable gardening to help wildlife, and the role seed balls play in promoting biodiversity. We have a loud voice across social media and use this primarily in education and promotion of sustainable gardening. Seedballs are themselves a sustainable practice, a way of not tilling or impacting the soil, and is a more sustainable form of gardening. Our strategic plan emphasises building a community of environmentally conscious individuals. Supply Chain Responsibility: Sustainability extends throughout our supply chain. We work closely only with suppliers who share our values, ensuring ethical sourcing from the UK and fair labor practices. Our commitment to sustainability doesn't stop with our end product but extends to every step of the production process. Including the choice of renewable energy to power our factory. Regulatory Compliance and Certifications: Seedball is committed to meeting and exceeding regulatory standards. Our strategic plan includes obtaining relevant sustainability certifications, ensuring that our practices align with industry best practices, and providing customers with transparent and trustworthy information. Continuous Improvement: Sustainability is not static at Seedball; it's a journey of continuous improvement. Our strategic plan includes regular assessments and adaptations to embrace emerging eco-friendly technologies, materials, and practices. We are dedicated to evolving our sustainability efforts to stay at the forefront of environmental stewardship. In summary, sustainability is not merely a checkbox in Seedball's strategic plan; it is the compass guiding our journey towards a greener, more sustainable future. It influences every facet of our business, aligning our values with the broader goal of creating positive environmental and social impact.
    Sustainability initiatives
    Sustainability forms the core of all of seed balls practices. From locally sourcing eco friendly materials, commiting to peat free and plastic free. We buy native wildflower seeds and we power our factory with renewable energy and stock our kitchens with sustainable food choices. Over 90% of our workforce travel to our workplace by foot or bicycle. We are committed to making positive environmental and social impacts across all our business.
    Sustainable Products
    Seedball Boxes
    Seedball Tubes
    Seedball Hanging Packs
    Seedball Tins
    Seedball Hedgehog Highway
    Social equity at your company
    At Seedball, we recognise the importance of social equity and strive to foster a work environment that prioritises the well-being and rights of our employees. Here's how we address various aspects of social equity: . Sustainable Commuting: • Employees at Seedball are encouraged to commute sustainably by foot or bike, aligning with our commitment to environmental responsibility. This not only promotes a healthy lifestyle but also contributes to reducing our carbon footprint. . Flexible Work Arrangements: • We offer flexible work arrangements to accommodate the diverse needs of our team. This approach recognises the importance of work-life balance and allows employees to manage their responsibilities effectively. . Health and Safety: • The health and safety of our employees are paramount. We adhere to strict safety protocols in the workplace to ensure a secure and comfortable working environment. We are committed to maintaining a culture of safety. . Community Involvement: • Seedball actively engages with the local community. We support local initiatives and community events, and collaborate with organisations that share our values. Our goal is to contribute positively to the community in which we operate. . Worker Rights: • Seedball upholds the rights of workers, ensuring fair and ethical treatment. We adhere to labour laws and regulations, fostering an environment that promotes equality, respect, and dignity for all employees. . Fair Wages and Benefits: • Our commitment to social equity extends to fair wages and comprehensive benefits for our employees. We believe in compensating our team fairly for their contributions and providing benefits that support their overall well-being. . Open Communication Channels: • Seedball maintains open communication channels with employees. We encourage feedback, suggestions, and dialogue to create a collaborative and inclusive workplace. This ensures that every team member has a voice in shaping our company culture. . Diversity and Inclusion: • We embrace diversity and inclusion as fundamental values. Seedball celebrates the unique perspectives and backgrounds of our employees, fostering a culture where everyone feels valued and included. By addressing these aspects of social equity, Seedball aims to create a workplace that goes beyond business goals, prioritising the holistic well-being, rights, and happiness of our employees and the communities we are part of.
    Our packaging is plastic free
    Our packaging is compostable
    Our packaging is made with recycled content
    All products
    We have products made from recycled materials
    Our products are plastic free
    We have products made from sustainability sourced raw materials
    All products
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    Enviromental Impact
    Our products are created to help consumers try and reduce their carbon footprint
    We have a sustainability policy
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Some of the processes we use to manufacture products are water efficient
  • TV

  • Grab Bags by Seedball
  • Hedgehog Highway by Seedball
  • Seedball Wildflower Tubes
  • Make your own Seedballs.
  • Seedball co-founder Ana discusses why wildflowers are so important and how seed balls help to re-wild your garden and help to support the biodiversity and ecosystem of your environment.

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