Seed Revolution

Seed Revolution is on a mission to make gardening exciting to a whole new generation.

Founded by 27-year-old Gloucestershire entrepreneur Max Mancroft, Seed Revolution is revolutionising the seed industry by making it easy and fun for everyone to grow wildflowers and organic vegetables and to do their bit to boost biodiversity – whether they’ve got a garden, an urban balcony or just a windowsill.

Seed Revolution taps into new eco-conscious customers, food lovers who want to grow their own produce and a booming number of growers aged under 40.

This engaging new brand with attitude is perfect for retailers, garden centres, gifting companies and supermarkets looking to tap into new customers.

With dozens of native British wildflowers to choose from, simply rip open your chosen packet of seeds, scatter them where you like and watch them grow.

Max said: “Nature is in crisis but we know people – especially younger people – want to grow. The problem is that the seed industry is still stuck in the 1950s.

“We’re on a mission to change that and to disrupt the market one seed packet at a time.

“We’re making seeds exciting and ridiculously easy for a whole new generation of growers. We’re doing this with branding that cuts through, playful, vibrant packets made for the Instagram shelf not the back of the shed, and a set price of £2.99 across the range.”

Look out for the company’s stand at Spring Fair and pop over to collect your free samples and to see how your company can take part in our Golden Ticket competition.

If you come to the stand and say the codeword 'Viva La Revolution' you will give a free sample pack of 5 and if you go on to order, you will get an extra case free of charge with your order. 

All our seeds RRP at just £2.99 and come with shelf-ready packaging, clip strips and FSDUs available to bring a colourful, exciting look to stockists.

• Look out for Seed Revolution’s exclusive organic vegetable seed partnership with celebrity chef Hugh Fearnley-Whittingstall’s River Cottage with 19 varieties to choose from. Visit our stand to find out more.

Why we’re modernising the seed industry

The global seed market is a vast yet stagnant multi-billion-pound industry dominated by legacy brands, with almost no consumer-facing innovation.

That leaves a glaring gap in brand positioning.

Meanwhile, gifting is a £7 billion market in the UK alone – and yet seeds barely feature, with only 1% of people currently considering them a gifting category.

We know that 78% of consumers say they prefer meaningful, experience- based gifts.

Seeds offer exactly that and, when positioned emotionally, they carry enormous margin-uplift potential.

We’re redefining seeds as gifts of potential – small packages that hold the promise of growth, joy and connection. Join our revolution.

Seed Revolution’s key goals

• Save Bees & Pollinators: Provide essential food and habitat for insects.
• Restore Biodiversity: Bring back native flowers to the UK landscape.
• Simple Action, Big Impact: Empower individuals to contribute to nature conservation. 

https://seedrevolution.co.uk/