Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB


Keel Toys Ltd

Hall: Hall 5 Stand: 5E30-F31
  • £20 - £49
  • Nursery & Baby
  • £100 - £249
  • £50 - £99
  • Souvenirs
  • Her
  • £0 - £19
  • Point of Sale Display
  • Product Photographs
  • Private Label
  • Manufacturer
  • Seasonal Decorations
  • Children
  • Toys
  • Play & Tech
  • Yes

Keel Toys ranges offer the perfect balance between Classic & Fashion Soft Toys, including toys for Christmas, Easter and Valentines Day. New for 2020 includes 100% Recycled soft toys. Our extensive experience with bespoke toys provides a project managed service from design to delivery.


Unit 1, Barrey Road,
Ashford Business Park
Sevington, Ashford
TN24 0SG
United Kingdom



Contact Exhibitor

  • Keel eco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste. Weighted with recycled glass beads, these ...
  • Keel Toys Christmas 2020 range is our most extensive and best Christmas collection to date. New to the range this year is the inclusion of our 100% recycled Keeleco Christmas items.
  • We have continued to put the glitz into the Animotsu range for 2020 Simply stroke the sequins to reveal the contrasting colour, in 20cm and 30cm sizes these ranges will add glitter to your sales this ...
  • Are you looking for the ultimate must-have product this year? Keel Toys Signature Cuddle Puppies are quite simply adorable, with sad love me eyes, weighted paws and a soft floppy body they simply love ...
  • Pippins is a collection featuring 32 enchanting and lovable fun-size pet and wildlife soft toys. Each is unique in character, finished in super-soft fabrics and identified with their signature labels. ...
  • From traditional to modern, small to large, the extensive range of Teddy Bears always has the one to suit your requirements. Our bears are made from only the softest and finest materials. These tradit ...
  • Pugs the number 1 puppies you want to hug. Full of character and vim they are simply adorable and when dressed in a Unicorn, Rabbit or Ladybird onesie what is not to love! Alternatively, playful Pugsl ...
  • Attention to detail is the key to why Keel Toys wildlife soft toys are a favourite with many of the world leading zoos and wildlife charities! This most comprehensive range includes products from pock ...
  • Complete ranges of Nursery Toys including delicate pink and blue Teddy Bears, and gift ranges that offer great value and safety assured.
  • The classic Keel Toy Patchfoot Rabbit returns! In soft, pastel colours they are more huggable than ever before. The super soft classic Patchfoot Rabbit is made from only the finest and highest quality ...
  • Another beautiful product from Keel Toys, the Keel Toys Signature Kittens Collection. These classic laying cats are made from only the finest quality materials and finishes, they are fibre filled and ...
  • A beautiful product from Keel Toys, the Bobballs is a collection of 30 different soft and squishy characters that are fun and collectable! They are cute and adorable made from super soft fabrics and h ...
  • The UK’s number 1 supplier of souvenir soft toys! From Guardsman to Beefeaters, from Scottish product to Welsh product; we have a souvenir item for every part of the UK. Our UK design office follows s ...
  • Sustainability Role in overall company's strategic plans
    It is our main company focus going into 2020, both in terms of new product with Keeleco and also within the infrastructure of the organisation.
    Sustainability initiatives
    Keeleco being the companies first 100% recycle, 100% sustainable product range.
    Pledges for the year
    Keel Toys are recognised around the world by the iconic red disc in the ear of each toy, our seal of quality and value. As the first step of our new sustainability initiative, we are delighted to announce that starting from our November 2019 factory shipments, all our items will now carry a new Keel Toy icon formed from FSC cardboard, saving plastic on the millions of toys we sell each year. We are proud to say that we have already phased in the 100% use of recycled polyester stuffing in all our toys.
    Sustainable Products
    Keeleco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste. Weighted with recycled glass beads, these floppy toys have been perfectly designed for hugging by a loving new friend. Traditional glass eyes have been replaced with cotton embroidered eyes which give a unique, and playful character to these Eco soft toys. The iconic Keel symbol and hang tag are now formed from FSC card and attached to the toy with cotton. Even the sew in label is recycled, and all are manufactured in an ICTI ethically audited factory. keeleco features endangered animals from the four corners of the world including, Turtle, Sloth, Tiger, Snow Leopard, Panda, Blue Whale, Great Apes and Polar Bear to name a few. For Eco awareness the range will be clearly labelled with the sustainable message and offered with a variety of retail solutions. 100% Recycled 100% Huggable
    Keeleco Winter
    Keeleco will be at the heart of the Christmas Soft toys launching at the Spring Fair. The range will feature favourite Christmas characters including Reindeer, Husky, Snowman, Polar Bear with a NEW Donkey all in 100% recycled fabrics. Our aim is that our customers can promote a sustainable Christmas in 2020. 100% Recycled 100% Huggable
    Social equity at your company
    Our factories are regularly independently audited for social equity.
    Certified sustainable products by third party

    Certified by
    GRS by Control Union Certifications B.V.
    Our packaging is plastic free
    Our packaging is compostable
    Our shipping cartons, paper tape, hangtag and red Keel disc are all from sustainable FSC sources.
    We have products made from recycled materials
    We have created products that provide an alternative to single use plastic
    We have products made from sustainability sourced raw materials
    Keeleco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste.
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    Our factories are regularly independently audited for social and ethical compliance.
    Enviromental Impact
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Some of the processes we use to manufacture products are water efficient
    Recycled polyester used in the Keeleco range, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. The cleaned bottles and then shredded into pellets. To create the yarn the pellets are crushed and melted which are spun into thread. This process gives plastic a second life and uses 59% less energy to produce than virgin polyester. Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy.
  • keeleco

    19 Nov 2019 Steve Cox
    30 years ago, a recycled plastic bottle was a spaceship put together with sticky back plastic as directed by the beloved Blue Peter. 
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