Keel Toys ranges offer the perfect balance between Classic & Fashion Soft Toys, including toys for Christmas, Easter and Valentines Day.
Home to: Keeleco the award winning sustainable soft toys that are 100% recycled and 100% huggable.
Our extensive experience with bespoke toys provides a project managed service from design to delivery.
Keeleco Adoptable World is the newest part of the Keel Toys sustainable soft range and the first fashion eco soft toy collection! With happy expressions and wide expressive eyes, the collection of 12 ...
Keeleco will be at the heart of the Christmas Soft toys launching at the Spring Fair. The range will feature favourite Christmas characters including Reindeer, Husky, Snowman & Polar Bear aswell as Ke ...
When you first pick up and snuggle into a Keeleco Baby soft toy the first thing you will notice is how soft the fabric is! It is quite amazing that it started out as waste plastic and transformed into ...
Puppy eyes are adorable and heart melting to the point where you cannot help but love them. With those sad eyes you just want to cuddle, protect and love them. New adorable unique puppy eyes in Keel T ...
Sustainability Role in overall company's strategic plansIt is our main company focus going into 2022, both in terms of new product with Keeleco and also within the infrastructure of the organisation.Sustainability initiativesKeeleco 100% recycled, 100% huggable sustainable soft toy range manufactured from plastic waste. Keel Toys have signed up to the Global Recycling Scheme that audits and authenticates the recycled raw materials used in the making of the soft toys.Pledges for the yearKeel Toys are recognised around the world by the iconic red disc in the ear of each toy, our seal of quality and value. As the first step of our new sustainability initiative, we are delighted to announce that starting from our November 2019 factory shipments, all our items will now carry a new Keel Toy icon formed from FSC cardboard, saving plastic on the millions of toys we sell each year. We are proud to say that we have already phased in the 100% use of recycled polyester stuffing in all our toys.Sustainable ProductsKeelecoWith the launch of Keeleco in 2020, Keel Toys has become leaders in the toy industry for the development of recycled and sustainable soft toys manufactured from plastic waste. Having joined the Global Recycling Scheme we will audit trail for the authentication of the use of post-consumer waste plastic; your assurance of our commitment to sustainability. Exciting new designs for 2022 is the Keeleco Adoptable World. With happy expressions and wide expressive eyes, the collection of 12 characters simply beg to be picked up and adopted by a loving new owner. The luggage label feature on the toy and supporting point of sale depicts sustainable world travel by sailing boat, hot air balloon and bicycle. Keeleco is the most comprehensive range of endangered wildlife and indigenous animals available. Soft toys that do not cost earth.Keeleco ChristmasKeeleco will be at the heart of the Christmas Soft toys launching at the Spring Fair in 2022. The range will feature favourite Christmas characters including Reindeer, Husky, Snowman & Polar Bear aswell as Keeleco Adoptable World Christmas in 100% recycled fabrics. Our aim is that our customers can promote a sustainable Christmas in 2022.Keeleco BabyKeeleco Nursery launched in 2021 and has been an instant success with a new Unicorn Character to be added in 2022 to the FSDU collection of Lamb, Koala, Giraffe and Zebra. The nursery range also features a super cute teddy bear and bunny in variations of Pink, Blue and White.AT THE FAIRNEW TO THE FAIRSocial equity at your companyOur factories are regularly independently audited for social equity.Certified sustainable products by third partyCERTIFIEDCertified byGRS by Control Union Certifications B.V.PackagingOur packaging is plastic freeOur packaging is made with recycled contentOur shipping cartons, paper tape, hangtag and red Keel disc are all from sustainable FSC sources.MaterialsWe have products made from recycled materialsWe have created products that provide an alternative to single use plasticWe have products made from sustainability sourced raw materialsKeeleco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste.Ethical ConsiderationsFair wages are paid to the people who make our productsOur products are made by people employed in good working conditionsWe have mapped our entire supply chainWe challenge our suppliers to report any ethical issues they identifyWe have an ethical policyWithin the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of AssociationOur factories are regularly independently audited for social and ethical compliance.Enviromental ImpactWe consider the environmental impact when creating our productsSome of the processes we use to manufacture products are energy efficientSome of the processes we use to manufacture products are water efficientRecycled polyester used in the Keeleco range, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. The cleaned bottles and then shredded into pellets. To create the yarn the pellets are crushed and melted which are spun into thread. This process gives plastic a second life and uses 59% less energy to produce than virgin polyester. Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy.