Keel Toys Ltd

Stand: 5H20-J21
  • Christmas Ornaments & Decor
  • Easter
  • Halloween
  • Other Seasonal
  • Baby & Toddler Gifts
  • Eco-Friendly Toys
  • Soft Toys & Plush
  • All Personalised Gifts
  • Souvenirs

Step into the world of Keel Toys in 2024, the proud home of Keeleco, a remarkable range crafted from 100% recycled materials!

Keel Toys are delighted to announce that in just the four years after launching Keeleco we have recycled the incredible figure of more than 250 million water bottles in the manufacture of the range (figures correct to the end of 2023 stock production).

Keel Toys are very excited to say that Spring Fair offers an exclusive opportunity to preview and pre-order the completely new 2024 Keeleco Halloween, Winter & Christmas ranges. This will be one of the first times these ranges will be shown to customers!

The Keeleco story has now grown to over 450 products - Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Pink, Handpuppets and Keeleco Adoptable World collections.

Keel Toys also offers extensive experience with bespoke toys, providing a fully managed service from design to delivery.

Make sure to visit the Keel Toys stand at Spring Fair for a warm welcome and a fantastic selection of products that blend sustainability and huggable joy.

Keeleco - 100% Recycled 100% Huggable


United Kingdom


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  • Keeleco Dinosaurs are exquisitely designed featuring beautifully textured exclusive fabrics and embroideries. Brand new arrivals are the magnificent Spinosaurus, Dilophosaurus & Ankylosaurus. Keeleco ...
  • In 2020 Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste. ...
  • Keeleco Adoptable World is the newest part of the Keel Toys sustainable soft toy range and the first fashion eco soft toy! The collection now features 12 adorable animals that are waiting to be adopte ...
  • Keeleco Baby launched in 2021, welcomes new friends in Squish Starfish and Percy Penguin to add to the super cute natural range of Marcel Monkey & Ezra Elephant. To convey the Eco awareness all the ra ...
  • Experience the playful magic of Wild, Farm, and Dinosaur hand puppets, accompanied by a striking multi-sided floor standing display unit. There is also a new collection of standing and sitting Keeleco ...
  • The whimsical Keeleco Pink range continues the enchantment with beautifully designed, textured toys. Exclusive fabrics and embroideries bring Unicorns, Seahorses, Mermaids, Starfish, Octopuses and eve ...
  • Keel Toys are delighted to announce that just 4 years after launching Keeleco we have recycled the equivalent of more than 250 million water bottles in the manufacture of the range. We can also now of ...
  • Indulge your senses with the Bakery range, an exquisitely designed collection of scented cupcake character Sloths, Leopards, and Mice that will steal your heart. The theme is carried on with soft stre ...
  • Let's not forget the irresistible Motsu collection, where six charming new characters join the family, along with the fresh and fruity scents of Mango Monkey and Strawbunny!
  • The beloved Bobballs range receives an adorable makeover, featuring cute and collectible food and plant-themed Bobballs
  • Prepare to be captivated by Keel Toys' brand-new collection: the iconic laying Signature Forever Puppies. These timeless treasures have been cherished and passed down from generation to generation, be ...
  • Experience the finest souvenir soft toy collection at Keel Toys. Featuring London, Scottish & Welsh products including our best selling highland cow ranges and King Pugsley!
  • Sustainability Role in overall company's strategic plans
    It is our main company focus going into 2024, both in terms of new product with Keeleco and also within the infrastructure of the organisation.
    Sustainability initiatives
    Keeleco 100% recycled, 100% huggable sustainable soft toy range manufactured from plastic waste. Keel Toys have signed up to the Global Recycling Scheme that audits and authenticates the recycled raw materials used in the making of the soft toys.
    Pledges for the year
    Keel Toys will continue the expansion of the Keeleco range throughout 2024.
    Sustainable Products
    With the launch of Keeleco in 2020, Keel Toys has become leaders in the toy industry for the development of recycled and sustainable soft toys manufactured from plastic waste. Having joined the Global Recycling Scheme we will audit trail for the authentication of the use of post-consumer waste plastic; your assurance of our commitment to sustainability. Exciting new designs for 2024 are the whimsical Keeleco Pink range continuing the enchantment with sustainable, beautifully textured toys. Exclusive fabrics and embroideries bring Unicorns, Seahorses, Mermaids, Starfish, Octopuses and even a Clam Shell to life, complete with eye-catching gold crowns & pink tutus. Keeleco is the most comprehensive range of endangered wildlife and indigenous animals available. Soft toys that do not cost earth.
    Keeleco Christmas
    Keeleco will be at the heart of the Christmas Soft toys launching at the Spring Fair in 2024. The range will feature favourite Christmas characters including Reindeer, Husky, Snowman & Santa aswell as Keeleco Christmas Food in 100% recycled fabrics. Our aim is that our customers can promote a sustainable Christmas in 2024.
    Keeleco Baby
    Keeleco Baby launched in 2021 to huge acclaim, has new friends of Squish Starfish and Percy Penguin recently added to the super cute natural range of Marcel Monkey & Ezra Elephant. To convey the Eco awareness all the ranges are clearly labelled with the sustainable message and offered with a variety of retail solutions and POS.
    Social equity at your company
    Our factories are regularly independently audited for social equity.
    Certified sustainable products by third party

    Certified by
    GRS by Control Union Certifications B.V.
    Our packaging is plastic free
    Our packaging is made with recycled content
    We are in the process of making our packaging plastic free
    Our shipping cartons, paper tape, hangtag and red Keel disc are all from sustainable FSC or recycled sources.
    We have products made from recycled materials
    We have created products that provide an alternative to single use plastic
    We have products made from sustainability sourced raw materials
    Keeleco is the NEW 100% recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100% recycled polyester from plastic waste.
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    Our factories are regularly independently audited for social and ethical compliance.
    Enviromental Impact
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Some of the processes we use to manufacture products are water efficient
    Recycled polyester used in the Keeleco range, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. The cleaned bottles and then shredded into pellets. To create the yarn the pellets are crushed and melted which are spun into thread. This process gives plastic a second life and uses 59% less energy to produce than virgin polyester. Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy.
  • Keel Toys 2024 Range Narrative

    11 Dec 2023 KEEL TOYS
    Keel Toys have always been at the forefront of innovation and design within the soft toy and gift market for many years, and our sustainability journey has been no different. Our goal was to create su ...

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