Jellycat Ltd

Stand: 7B30-C31

For a quarter of a century, we have shared the joy of Jellycat toys with people of all ages, across the globe. Over this time, our unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores across 77 countries. We have also become a major trendsetter on social media, featured in billions of hashtags. Today, we stand among the most loved and respected soft toy companies in the world. What makes us different? Playfulness and luxurious quality. Our designers play until something magical and unexpected happens – and a new character is born! We source beautiful materials that are noticeably softer, subtler and long-lasting. Our HQ, Jellycat Studios, is based in central London and from there we spread joy through toys, accessories, books, music, films and social media. We have two other main studios in Minneapolis and Shanghai. Our mission is to put a smile on your face.


United Kingdom


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  • Get tangled up with our gorgeous Odyssey Octopus. The perfect cuddly companion with its smiley face, bright eyes and eight dangley tentactles in a gorgeous minty green supersoft fur.
  • A curious cutie with waggle wings and minty-marvellous sparkle fur, this little legend has perky ears, squashy spines and a long, loopy tail. Dragons love stories, especially at bedtime, so spin some ...
  • Welcome to beautiful Beatrice Butterfly! In gorgeous pink tones and soft textured wings this, Beatrice just wants to play in the garden all day!'
  • The only kind of tweeting we need! Squat and sweet in soft block colours, these bonny Birdlings are perching patiently watching the world go by.''There are 4 perfectly petite Birdling friends; Blue Ti ...
  • Our smiley Fleuries are so happy to see you! These happy and sunny flowers in their soft vibrant fur are the perfect pals to brighten your day. Our cheery Fleuries come in 3 styles; Sunflower, Daisy a ...
  • Silly and squishy, its Sensational Seafood! Shrimp, Sardine, Mussel, Scallop and Langoustine make up our merry marine mates.'
  • Hello, is it Brie you're looking for?'Or perhaps a slice of our swish Swiss? Our Amuseable Cheeses are the perfect homage to fromage.'
  • Bobbie Elly is just the perfect snuggle buddy. It's soft texture and soothing colour makes them perfect for bedtime cuddles.''
  • Carey Calf is a divine dollop of cream, with bold black patches of supersoft fur. Lollopy-gentle with suedey hooves, horns and snoot, this calming cow gives very cosy cuddles. With a tassel tail and n ...
  • A Jellycat favourite; Bashful Bunny in its super-soft fur and lovely long flopsy ears mean that with just one cuddle, you'll never want to let go.

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