Ducky Zebra

Stand: 4D96
  • Kids & Baby
  • Baby & Toddler Gifts
  • Kids Clothing

Award-winning, sustainable clothes for babies and children up to 6 years old. Ideal gifts for those who are frustrated by the 'pink, blue' divide, and are looking for a unique, sustainable alternative.


Ducky Zebra creates fun, sustainable clothes for babies and children up to 6 years old. Our bespoke designs are free from gender stereotypes and inspire kindness and confidence in those who wear them.


Our clothes are made from GOTS certified Organic Cotton and include clever features like 2-way zips for easy dressing and roll down cuffs to give extra length as the child grows.


Every item includes a splash ‘power button’, often hidden inside a pocket, which acts as a physical reminder to splash kindness and confidence, even at times when it might be hard.


We launched towards the end of 2021 after growing frustrated with the harmful stereotypes found in high-street kids' clothing: pink, cute and impractical vs blue, aggressive and adventure-seeking. Research shows that gender stereotypes in early years can affect decisions and choices later in life, including subject choices, career paths, mental health and behaviour. We inadvertently reinforce these stereotypes through the toys, books, games and clothes we give our children.


At Ducky Zebra we are committed to creating fun, sustainable clothes, free from these stereotypes, while inspiring kindness and confidence in those who wear them. 


We would love for you to be a part of our journey.




United Kingdom


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  • Sustainability Role in overall company's strategic plans
    Championing slow, sustainable fashion is one of Ducky Zebra's core values and underpins every decision and design we make. It's integral to our brand and company's overall strategic plan.
    Sustainability initiatives
    At Ducky Zebra we apply the rethink, reduce, reuse and recycle methodology to lessen our environmental impact. Here’s how: Organic cotton: our clothes are made from GOTS organic cotton to reduce their environmental impact and ensure fair and safe working conditions. No harmful chemicals are used in the growing of organic cotton, and it emits up to 46% less greenhouse gases than non-organic. Digital printing: our fabric is digitally printed rather than screen printed, helping to reduce our impact further. Although it’s more expensive, digital printing offers a higher quality and is better for the environment. It uses less water, less energy and less ink compared to screen printing Manufacturing process: our manufacturing partner in India is continually looking for ways to rethink their processes to reduce their impact. Currently 50% of their power comes from solar energy and soon this will be 85%. They harvest rainwater, which helps to save the groundwater level, and recycle all waste water. Fabric end bits are either given to the charity centre for re-use, or sent to the mills to make recycled yarn. Longevity: our clothes are made from high quality fabric, and are designed to last and pass on to siblings and friends for reuse. Sizing is generous, with features like turn-up cuffs to increase longevity. By ensuring our clothes are durable their life can be extended, helping to reduce carbon, water and waste footprints. Timeless, gender-neutral designs: rather than adopting the latest trends or seasonal gimmicks, we rethink fashion for children. We create small volumes of colourful, unisex designs that can be reused regardless of season or gender. Pre-loved programme: our pre-loved programme allows customers to recycle their Ducky Zebra clothes by returning them to us. We’ll then pass them onto the Oxford Baby Bank for reuse. In exchange, and as a thank you, we give customers 15% off their next purchase. This programme helps reduce the number of clothes that may end up in landfill. Upcycling: we work with Wrapkind to up-cycle our pre-production samples into gift bags, helping to reduce our waste Rental: we’ve partnered with Borro and thelittleloop, so that customers can now rent a selection of our clothes. This initiative helps to increase the lifecycle of our clothes, reduce waste and make our items more accessible to more people. Eco packaging: we post our items in recycled and fully recyclable postage bags. Our swing tags, greeting cards and stickers are also fully recyclable.
    Pledges for the year
    Packaging: continue to research and develop more eco-friendly packaging (there's always room for improvement). Remain committed to slow, sustainable fashion - using natural, organic (and certified) fabrics.
    Sustainable Products
    Organic Cotton Zip-up Baby Sleepsuit
    Made from soft organic cotton Ducky Zebra's unisex baby sleepsuits have a two-way zip for easy dressing and roll down cuffs for extra growth. Their bespoke, seasonless prints mean they can be passed on to siblings or friends regardless of the season or gender: a gift that keeps on giving!
    Organic Cotton Sweatshirt with Campervan Appliqué
    Fun, child-approved design, with an appliqué of a fox and elephant driving in a campervan. Made from 100% GOTS Organic Cotton Brushback Fleece, with an embroidered splash 'power button' on campervan, as a reminder to splash kindness and confidence.
    Organic Cotton Kids' Pyjamas
    Ducky Zebra's organic cotton kids' pyjamas are cleverly designed to have a 'Christmassy feel' while remaining seasonless, meaning they can be worn all year round: a gift that keeps on giving. Made from soft GOTS Organic Cotton, ideal for sensitive skin: 95% organic cotton, 5% elastane for a little extra comfort
    Social equity at your company
    Our manufacturing partner is GOTS certified, which includes rigorous social checks. They have to show evidence of protecting the welfare of their employees, including: freely chosen employment; safe and hygienic working conditions; no child labour; regular, non-excessive working hours; no discrimination; respecting the right to collective bargaining; the payment of a living wage and no harsh or inhumane treatment.
    Certified sustainable products by third party

    Certified by
    Our packaging is plastic free
    Our packaging is compostable
    All clothes are dispatched in compostable bags.
    We have products made from sustainability sourced raw materials
    All of our clothes are made from GOTS organic cotton (sustainably sourced, natural fibres)
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    Our clothes are made by a GOTS certified factory, which adheres to strict social, environmental and ethical guidelines, as per the GOTS criteria.
    Enviromental Impact
    Our products are created to help consumers try and reduce their carbon footprint
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Some of the processes we use to manufacture products are water efficient
    We have created our clothes as sustainably as possible and are committed to reducing our environmental impact. Our clothes are made in India, close by to where the Organic Cotton is grown - helping us to consolidate our carbon footprint.
  • 2023 has been quite a year for Ducky Zebra, topped by their recent award win: GOLD for Best Unisex Kids Fashion Collection by Junior Design Awards.

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