Azure Fashion Ltd
- Moda Clothing & Footwear
Azure Fashion London, founded in January 2023, is a Luxury Swimwear brand focused on creating flattering, but stylish swimwear that combines sexiness with sophistication, proving neither your style or comfort needs to be sacrificed in order to look and feel amazing.
Azure Fashion London was born out of a shared frustration among women seeking swimwear that balances both elegance and sexy, all whilst flattering our bodies. Drawing on years of personal experience with the challenges of finding the ‘perfect’ swimwear, Azure aims to fill a gap in the market with designs that are not only sexy but also embrace a more refined and elegant approach, whilst flattering and supporting.
Azure’s thoughtfully crafted pieces are hand-designed, and made from our ocean’s plastic bottle waste, without sacrificing quality or comfort. With flattering, comfortable cuts and adjustable features thoughtfully tailored to celebrate our bodies and provide customers with more choice and freedom, body positivity is at the core of everything they do, encouraging women to embrace their sexy, confident style.
Azure believes that ‘sexy’ isn’t about showing the most skin, it’s about feeling empowered, elegant and confident in your own.
Just after a year of trading, Azure became a brand partner on Silkfred.com, and popped up in John Lewis stores across London during Summer 2024. Azure’s designs have become a favourite with many celebrities, such as ITV’s The Only Way Is Essex Amy Childs, Love Island’s AJ Bunker, Bethan Kershaw from Geordie Shore, Peggy Rose from Married At First Sight UK S23, Hayley De Sola Pinto, from Bravo’s Below Deck, as well as TV Presenters such as Danielle Mason, Hayley Sparkes and Hayley Palmer.
Product Categories
WomenswearAre you exhibiting at any other UK trade shows in 2025?
Do you currently export your goods outside of the United Kingdom?
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Unleash your wild side with the coordinating mesh maxi skirt, designed with a thigh-high slit for an effortlessly chic and sultry finish. Perfect for transitioning from beach to bar, the lightweight m ... -
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Transform into a modern-day goddess with this Medusa-inspired bikini set, designed to captivate and command attention. Crafted from a shimmering bronze snake-skin fabric that glistens beautifully in t ... -
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Unleash your inner goddess with this striking Medusa-inspired one-piece swimsuit. Crafted from a glistening bronze snakeskin-textured material, this design shimmers beautifully under the sun, exuding ... -
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Complete your sexy Medusa-inspired look with this stunning bronze snakeskin-textured skirt, designed to complement the Medusa swimsuit and bikini. Featuring the same glistening fabric that catches the ... -
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Embrace timeless elegance with this Medusa-inspired swimsuit, crafted from a glistening black material that catches the sunlight beautifully. This striking design features sexy gold snake rings with g ... -
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Rev up your swimwear game with this Formula 1-inspired bikini, where sporty meets chic. This sleek black two-piece features bold white piping, mimicking the aerodynamic lines of racing cars, and a fun ... -
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The Black Mosaic Bikini features double bespoke bands that wrap gracefully around your torso, cinching in your waist for a striking exaggerated hourglass silhouette. The adjustable bands on the hips ... -
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Inspired by the tiles in the Ancient Roman Baths, The Blue Mosaic Bikini’s high-cut bands cinch in your figure for a secure fit which defines and holds your shape. You decide the placement of the mova ... -
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Show a little, or a lot with adjustable front and side laces which can be loosened or tightened to suit your individual shape, or preference. This suit is crafted with an inbuilt hourglass shape that ... -
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Named for mighty Artemis, this set captures the essence of her bravery and power. Created with a bold animal print, the cut soars to show off your curves. The lace-up front on the bottoms smooths the ...
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