Header Info and Dates

4-7 FEBRUARY 2024

Blunt Umbrellas

Hall: Hall 4 Stand: 4F87

We have evolved a very traditional product by combining superior engineering with beautiful design, giving us the BLUNT Umbrella.

With a unique patented and trademarked Blunt™ shape, the BLUNT umbrella is the only umbrella on the market with a fully tensioned canopy for unparalleled performance. Ultimately, we have taken an everyday object of frustration and turned it into an unforgettable experience.

We created products that not only stand by the test of time, and are high quality, but have that unique style and design. Envisioned in London, founded in Warkworth, designed in Auckland, available to the world.



United Kingdom



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  • Big and strong, the BLUNT Sport is perfect for golfers, sideline coaches and those who’d rather be out in the wild than inside on the couch. Rain or shine, the BLUNT Sport will have you prepared for w ...
  • Broad and elegant, the BLUNT Exec is perfect for business, and those whose business it is to keep others dry. The largest full-length street umbrella in the Blunt™ range, with a stylish handle strap, ...
  • The traditional umbrella re-imagined. The BLUNT Classic is perfect for those that appreciate the style and experience of good design. Our original full-sized, full-length and fully tensioned high-perf ...
  • Compact, convenient and collapsible, the BLUNT Metro is perfect for the urban dweller, busy people in busy places. With 100cm coverage, the Metro is perfectly sized to give you coverage while not taki ...
  • Customer Guidelines

    19 Dec 2022 BLUNT Umbrellas
    Customer Guidelines - BLUNT 2022
  • Sustainability Role in overall company's strategic plans
    Sustainability isn't just a buzz word, it's part of our fabric and it's reflected through the way we design everything we do. The traditional umbrella is a mass-produced product built to fail. There are enough cheap umbrellas littering the streets and rubbish bins after rain, so we decided to do something about it - build umbrellas designed to last. BLUNT Umbrellas are designed to be fully repaired, giving us our 'Repair, not Replace' ethos. This means if something goes wrong, you won't have to throw away your umbrella. Rather we will fix it for you anywhere around the world to be as good as new. This is a core part of our strategic plan.
    Sustainability initiatives
    For our packaging, we use sustainably sourced and fully recyclable carton boxes that are strong and sturdy enough to be re-used. We are constantly iterating on our product design to focus on disassembly, modularity, and ease-of-repair. We offer comprehensive repair services inside and outside of warranty across our main markets of NZ, AU, and UK. We have improved the eco-friendliness of our chemical coatings.
    Pledges for the year
    Over the next year, we aim to certify as B Corp, joining a global community of purpose-driven businesses. We also aim to increase the recycled content of our polyester umbrella canopies and move towards 100% FSC certified packaging.
    Sustainable Products
    BLUNT Umbrellas
    Social equity at your company
    We have implemented a Supplier Code of Conduct for our significant suppliers which includes both social clauses (anti-corruption, human rights, wages...) and environmental clauses. We also have policies in place at our HQ in New Zealand to ensure our workforce is supported.
    Our packaging is made with recycled content
    Our cardboard packaging has 80% recycled content and is sourced from an FSC Approved supplier.
    We have created products that provide an alternative to single use plastic
    Ethical Considerations
    Our products are made by people employed in good working conditions
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    Our Supplier Code of Conduct covers all of the selected areas, and we have third-party provider BCSI routinely audit our primary supplier so ensure good working conditions are upheld.
    Enviromental Impact
    Our products are created to help consumers try and reduce their carbon footprint
    We have a sustainability policy
    We consider the environmental impact when creating our products
    Our products are designed to replace disposable umbrellas with an alternative that is built to last. We are tackling the circular economy head-on with a product that is designed to be repaired and last a lifetime. At the same time we are working to ensure that the manufacturing, chemicals and freight of our end-to-end process is as sustainable as possible.
  • The BLUNT Standard - Firehose Test

    13 Dec 2022 BLUNT Umbrellas
    The Blunt™ umbrella is a perfect blend of form and function. The key functional elements that needed improvement from the traditional umbrella were resolved through the development of the patented Blu ...
  • The BLUNT Standard - Paintball Test

    13 Dec 2022 BLUNT Umbrellas
    The Blunt™ umbrella is a perfect blend of form and function. The key functional elements that needed improvement from the traditional umbrella were resolved through the development of the patented Blu ...
  • The BLUNT Standard - Wind-tunnel Test

    12 Dec 2022 BLUNT Umbrellas
    We believe style shouldn’t come at the cost of performance, which is why we have made the strongest, most aerodynamic and protective umbrella on the market. Blunt™ Umbrellas have been wind tunnel test ...

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