Header Info and Dates

5-8 FEBRUARY 2023

Inside out toys Ltd

Hall: Hall 5 Stand: 5H30

IOT – Home of Sustainable Toys

Inside Out Toys Ltd was established 10 years ago by Julian Garner; an entrepreneur looking to provide for his family, and to keep him and his wife busy.  The company was originally established in a small industrial unit just outside Derby – Julian’s hometown – and has recently moved from its premises in Milton Keynes to a beautiful eco-farm in Northamptonshire.  The new warehouse is a converted grain store, and the office was extended from the original drying room – repurposing at its finest!

Our new home boasts spectacular countryside views, whilst the solar panels adorning the warehouse roof and maize being digested on the farm to create electricity are constant reminders of the site’s environmental credentials.

“2020 brought a raft of challenges as we adjusted how we do things in response to COVID-19.  During this period, we decided to use the ‘quiet’ time to plan the next chapter of our business.  This has led to IOT taking on the role of UK Distributor for some amazing brands over the last 18 months.  We recognise the desire for sustainable toys, produced by ethically and socially responsible manufacturers and the brands we offer reflect those values.  Ten years after the very first toy was despatched from our premises, we are now proud to be one of the only toy companies in the UK to offer a ‘one stop shop’ for all your sustainable toy needs!”

Understanding is key; the understanding that sustainability is not just about reducing plastic packaging, but also about the choices being made by consumers today, on behalf the children who will inherit this planet. Don’t gift a toy that will cost the earth’your customers should feel safe in the knowledge that they are buying a great quality, reasonably priced toy, that will also have minimal impact on the environment – and we can help with that!  Our point-of-sale materials are designed to share key brand messages so that you don’t have to.

Keep up to date with all IOT news by following us on social media.  Tag us in your photos for a chance to feature in our Stories.

Facebook: @insideouttoysltd

Instagram: @Inside_out_toys_uk

Supported charities: Barnardos, Northamptonshire Health Charity, Giving World


Milton Keynes
United Kingdom



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  • New for 2022 are a beautiful set of jigsaw puzzles suitable for children aged 3 years+, featuring cute farm animals and sea creatures and made from FSC certified card.  These will look great alongside ...
  • You asked ... we delivered!  New for 2022 is this beautiful, brightly coloured stacking rainbow - the perfect open-ended toy.  Looks great on the shelf as well to brighten up any nursery.
  • If you go down to the woods today … you are in for a wonderful surprise! We are delighted to announce the arrival of our brand new, world exclusive Jumini Woodland Collection. To celebrate IOT’s 10th ...
  • Sustainability Role in overall company's strategic plans
    As a wholesaler of sustainable toys, we are committed to providing sustainable products meeting all environmental requirements.
    Sustainability initiatives
    We use paper packaging instead of bubble wrap. All new production of our wooden toys (both jumini and Studio Circus) is fully FSC certified.
    Pledges for the year
    We are working with suppliers to reduce plastic in packaging. All of our toys will be fully FSC certified over the next 12 months.
    Sustainable Products
    jumini wooden toys
    All our toys are made from wood, encouraging customers to avoid plastic alternative. Any new production of jumini toys will be fully FSC certified.
    Studio Circus wooden toys
    The entire Studio Circus collection is fully FSC certified.
    Viking Ecoline
    The Ecoline combines Viking Toys’ timeless design of durable non-toxic toys with an oil-free, plant-based material made from sugar cane – taking sustainability to a new level! Also 100% recyclable and with packaging made from recycled material, this range is the perfect choice for an eco-friendly purchase!
    Social equity at your company
    Our factory is CITI certified
    Certified sustainable products by third party

    Certified by
    Our wooden toys are fully FSC certified.
    Our packaging is made with recycled content
    We are in the process of making our packaging plastic free
    We have created products that provide an alternative to single use plastic
    We have products made from sustainability sourced raw materials
    Ethical Considerations
    Fair wages are paid to the people who make our products
    Our products are made by people employed in good working conditions
    We have an ethical policy
    Enviromental Impact
    We have a sustainability policy
    We consider the environmental impact when creating our products

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