Header Info and Dates

4-7 FEBRUARY 2024

Elf on the Shelf UK

Hall: Hall 4 Stand: 4J01

Baby Republic is the UK & Ireland Distributor for The Lumistella Company……..

The Lumistella Company is a beloved global children's brand with three distinct areas of focus: consumer products, brand experiences and entertainment-based content. The Lumistella Company name directly ties in with the Christmas lore behind the brands (The Elf on the Shelf®, Elf Pets®, and Elf Mates™) and with a mission to tell the stories of Santa's North Pole.


Milton Keynes
United Kingdom



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  • Plushee Pals® are toy versions of real Scout Elves and are meant to be held at Christmas and all year long.  Santa's adorable and cuddly plush Elves make great gifts for year-round Snuggling.  
  • The elves are dressed to impress! The Claus Couture Collection®, distinctively designed each season by Mrs. Claus, features elf-exclusive clothing and accessories for Santa's Scout Elves in a variety ...
  • Fun family games and activites! Santa's latest Toy Workshop creations include a brand new Merry Guess-mas game, Peppermint Pick-Up, Tangled Twistmas Card Game, Board Game, Sticker Books and more!
  • The Elf on the Shelf® and Elf Pets® Minis Each mystery bag contains an adorable Scout ElfTM or Elf Pets® mini figure for collecting, trading, and playing. With distinctive characteristics modeled afte ...
  • This beloved family tradition has captured the hearts of children everywhere who embrace the magic of having a Scout Elf who reports to Santa each night during the holidays. This package has everythin ...
  • To apply for a new account with Baby Republic we’ll need the following: - A signed acknowledgement that you have received and agreed to our Terms and Conditions. All new accounts are subject to review ...

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