Proraso
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Proraso was founded in 1948 in Florence by Ludovico Martelli, and has been setting trends in the shaving world for four generations. Proraso grows by Italy's side.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains, defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, at home as well as at the barbershop.
88% of the italian barbershops use Proraso. This relationship has been built in the past 70 years and, today, thanks to the barbershops' renaissance, is even stronger. "Italian Barbers choice since 1948".
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