28 Jan 2024

University Games launches extensive The Learning Journey range!

University Games UK Limited Hall: Hall 4 Stand: 4E24-F25
University Games launches extensive The Learning Journey range!

University Games will unveil a range of over 40 Learning Journey lines at Spring Fair, that will be available from early spring 2024. The range focuses on the key learning ages and stages from baby, preschool, through to 12 years old, offering plenty of fun combined with valuable learning for inquisitive young minds.

The Learning Journey has been designing and manufacturing children’s interactive educational products for over 30 years!  Following the recent global acquisition The Learning Journey is now a division of University Games, offering a range of high-quality, award-winning educational toys, games and puzzles, helping children prepare for school and beyond.   The Learning Journey prides itself in encouraging learning and developing confidence in children 3 months – 12 years, all while children are having fun!


The range includes, Electronic Learning and Sensory Toys designed with fun and development in mind, perfect for little hands and minds to explore and develop.  The Learning Journey Puzzles offer a wide range of beautifully designed puzzles perfect for challenging little minds.  Educational Games, this range is a must have for any 2-6 year old, encourages matching, memory, reading and counting skills.  And Constructive Play where children can build while getting hands-on experience with STEAM.


Mark Jones, Sales Director for University Games and Lagoon Games is delighted to have this, nearly 30 years of proven-selling, educational brand on board, “We see this as a fantastic opportunity as The Learning Journey perfectly complements our existing ranges.  We are able to continue to develop within categories we are already market leaders in, including Preschool and Children’s puzzles and games, while growing into new cross-over categories that feature Preschool electronic learning and construction toys.  With our independent sales team, calling on a wide range of retailers, it gives us a unique opportunity to becoming a one-stop-shop for retailers needs for products designed for children aged 3 months right up to 12 years! With over 40 products being added to the University Games range for 2024, The Learning Journey will ensure we are a destination for all retailers looking for early learning, games and puzzles.“


The company’s complete 2024 range for The Learning Journey can be seen on display at Toy Fair and Spring Fair, along with University Games and Lagoon’s entire 2024 catalogue of games, puzzles and gifts, perfect for preschoolers through to adults, and for the whole family in between!  

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