30 Nov 2021

Tower Air Fryers Hitting TV Screens in New Winter Campaign

Tower Air Fryers Hitting TV Screens in New Winter Campaign

SDA and housewares brand Tower is set to launch its biggest multichannel marketing campaign to date to promote its latest feature in innovation, the Xpress Pro Combo 10-in-1 Air Fryer Oven.

Tower is a historic brand boasting over 100 years of quality in manufacturing and design excellence, so it comes as no surprise that Tower has been declared as Britain’s favourite for air fryers.

Expanding on its most popular air fryer range, the introduction of the Xpress Pro Combo 10-in-1 Air Fryer Oven is set to take the UK by storm. Air Fryers provide a wide range of functionality adhering to the busy lives of its customers.

The 10-in-1 Air Fryer offers a brilliant range of functions to cook delectable dishes to perfection, with a pizza, chargrill, kebab, air fryer, toast, bake, dehydrate, grill and roast setting all available at the press of a button. An exclusive printed recipe book and oven mitt accessories come bundled in the box to create Tower’s most comprehensive air fryer offering to date.

With a rotisserie function and accessories also included, you can cook a whole bird rotisserie style in just under an hour – spending all day in the kitchen on Christmas Day will be a thing of the past, allowing customers to enjoy quality time with their loved ones over the festive period.

Tower’s advanced Vortx technology ensures circulated heated air is distributed to every inch of the oven both around and under the food to ensure even heat distribution for thoroughly cooked food. Vortx cooks 30% faster than conventional cooking with 99% less oil and the technology is unique to Tower Air Fryers.

The Good Housekeeping Institute has tested the Xpress Pro Combo, awarding it a coveted GHI endorsement: “Tower’s Xpress Air Fryer Oven range offers varied functionality in a simple one stop appliance that yields great results.”

Tower’s Marketing Director, Rod Burrows said, “Our investment in the Tower brand over the last 5 years has been substantial and this continues into our latest and largest marketing campaign. Our campaign creative shows just how versatile our Air Fryers Ovens can be and will help to increase brand awareness with consumers. We’re thrilled that it will first be screened during the adverts of Coronation Street on live television.”

The campaign is set to come to life from 2nd December, displaying the benefits of a hearty Christmas dinner cooked conveniently and healthier. Running straight through into the New Year, the January campaign aims to target consumers who are looking to succeed at their healthy New Year resolutions by only cooking meals with a spoonful of oil.

The adverts are set to air on ITV Daytime television and on the ITV Hub. The TV campaign will be supported with a host of online and social media activity featuring some of the UK’s biggest home and cooking influencers.

Explore all that the Xpress Air Fryer family has to offer along with an array of must-have kitchen essentials by visiting www.rkwltd.co.uk or www.towerhousewares.co.uk.


Read the full release with assets via the RKW Newsroom: https://ace.media/press-releases/j0BY

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