01 Jan 2024


Plus-Plus A/S Hall: Hall 5 Stand: 5G31
A Colourful World of Endless Possibilities

Plus-Plus is internationally recognised as a high-quality brand and is the winner of multiple prestigious product awards across the globe, encouraging kids to be creative and explore building a world of 2D and 3D models and puzzles using these tactile, open ended play pieces.  

After a successful re-launch in the UK in 2023, bringing the sales and marketing functions in-house, and working directly to build long term partnerships with retailers, 2024 offers the opportunity to build on established relationships and increase reach further into the retail and leisure sectors.

 “In 2023 we were thrilled to develop many more partner retailer relationships to bring imaginative ways to play, create and explore with Plus-Plus to children and caregivers.  I’m excited that Plus-Plus is now gearing up for 2024 and we are looking forward to meeting everyone at Spring Fair NEC 3rd to 7th February, stand 5G31” said Claire Coekin, Commercial Director UK & Ireland 


New for 2024, and tapping into a Novelty sector for Plus-Plus, Hexel is an engaging and vibrant fidget toy consisting of six large Plus-Plus pieces interconnected by an elastic band. Players of any age can shapeshift each piece to make a wide variety of structures and combos or add in other Hexel sets.  Hexel is available in three colourways – Spectrum, Waterfall or Bubblegum – ensuring a colour combo to suit all tastes.

Building on the established tubes and playsets range, our new colour tubes include Pearl, Pumpkin Spice and Treasure.  New character tubes celebrate our Everyday Heroes – Police, Fire and Medical – while from across the North Sea, kids can enjoy a close encounter with the Nordic Hero collection including a ferocious Viking, Viking Ship and the iconic The Little Mermaid.   Not forgetting of course, the cutest amphibian on the planet, the new glow in the dark Axolotl who will win the heart of any child.

Two new Learn to Build sets join the range this year – Robots and Pets – both featuring refreshed eye-catching packaging and include a carefully curated 275 colourful pieces in each set for open play or kids can use the guides for inspiration. Each box contains a large selection of bright pieces and accessories to explore and build fun, quirky, interchangeable characters.

BIG encourages youngsters to take their first steps into building which can start from as young as birth with Plus-Plus.   With Bloom and Breeze, soft coloured BIG, chunky pieces in gentle tones of pink or blue hues, are perfect for tiny hands to hold and, with the help of an adult, they can start to create simple shapes and creations.  Bloom and Breeze are both available in 15pc tubes or 100pc box sets.   Plus-Plus BIG is specifically aimed at tots aged one to six years of age, and is perfectly safe from birth due to its safe BPA-free and Phthalate-free plastic construction and is also safe to put in the dishwasher or washing machine to keep it hygienically clean
Plus-Plus is a socially and environmentally responsible company. The factory and headquarters run on 100% green energy from wind power, we have a zero waste production process and all products and packaging are 100% recyclable.

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