11 Dec 2023

Keel Toys 2024 Range Narrative

Keel Toys Ltd Hall: Hall 5 Stand: 5H20-J21
Keel Toys 2024 Range Narrative
Step Into 2024 With Keel Toys

Step into the world of Keel Toys in 2024, the proud home of Keeleco, a remarkable range crafted from 100% recycled materials!

Keel Toys have always been at the forefront of innovation and design within the soft toy and gift market for many years, and our sustainability journey has been no different. Our goal was to create sustainable fabrics and products that were softer, and even more beautiful and huggable than before and in the Keeleco range we more than succeeded; Each and every Keeleco soft toy are manufactured and filled with 100% recycled polyester made from plastic waste. This process gives plastic a second life and uses less energy to produce than virgin polyester, as an example 10 water bottles (500ml) will produce enough fibre to make an 18cm toy. The iconic Keel logo and hangtag are now formed from FSC card and attached to the toy with cotton, even the shipping cartons are recycled and sealed with paper tape. All toys are manufactured in an ICTI ethically audited factory to the highest social and environmental standards.

Keel Toys are delighted to announce that in just the four years after launching Keeleco we have recycled the incredible figure of more than 250 million water bottles in the manufacture of the range (figures correct to the end of 2023 stock production).

With over 450 products and counting, Keel Toys remains committed to expanding this sustainable collection, throughout January & February we are offering our customers an exclusive opportunity to preview and pre-order over 100 brand new items from the 2024 range including completely new Halloween and Christmas ranges!

Get ready to embark on an eco-friendly adventure as you explore the Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Seasonal, and Keeleco Adoptable World collections.

The whimsical Keeleco Pink range continues the enchantment with sustainable, beautifully textured toys. Exclusive fabrics and embroideries bring Unicorns, Seahorses, Mermaids, Starfish, Octopuses and even a Clam Shell to life, complete with eye-catching gold crowns & pink tutus.

Keeleco Baby launched in 2021 to huge acclaim, has new friends of Squish Starfish and Percy Penguin recently added to the super cute natural range of Marcel Monkey & Ezra Elephant. To convey the Eco awareness all the ranges are clearly labelled with the sustainable message and offered with a variety of retail solutions and POS.


But the surprises don't end there! Keeleco has further additions in store for its core ranges. Experience the playful magic of Wild, Farm, and Dinosaur hand puppets, accompanied by a striking multi-sided floor standing display unit. We also go into 2024 with a new collection of standing and sitting Keeleco Puppies all come complete with fashion focused dog outfits all made from 100% recycled materials.

Indulge your senses with the Bakery range, an exquisitely designed collection of scented cupcake character Sloths, Leopards, and Mice that will steal your heart. The theme is carried on with soft stretchy cake & patisserie characters that are so cute you’ll have to collect them all!

The beloved Bobballs range receives an adorable makeover, featuring cute and collectible food and plant-themed Bobballs. And let's not forget the irresistible Motsu collection, where six charming new characters join the family, along with the fresh and fruity scents of Pineapple Puppy and Strawbunny!

If that wasn't enough to delight you, prepare to be captivated by Keel Toys' brand-new collection: the iconic laying Signature Forever Puppies. These timeless treasures have been cherished and passed down from generation to generation, becoming a symbol of enduring love.

Keel Toys commitment to building a sustainable future doesn’t end with our beautiful products, it is the core that underpins our entire business operation. We have just installed over 300 solar panels (making us self-sufficient during the summer months), LED warehouse lighting and electric charging points at our Ashford office and distribution centre. We have even moved our company fleet of vehicles over to fully electric and hybrid cars, making Keel Toys the perfect Eco-Centric business partner.  

Make sure to visit the Keel Toys stand at one of our upcoming Trade Shows for a warm welcome and a fantastic selection of products that blend sustainability and huggable joy!


Harrogate Christmas & Gift Fair | Hall A, Stand A11 | 14th – 17th January 2024

London Toy Fair | Stand F10 | 23rd - 25th January 2024

Nuremberg Toy Fair | Hall 1, Stand C09 | 30th January - 3rd February 2024

Spring Fair | Hall 5, Stand H20-J21 | 4th - 7th February 2024


Keeleco - 100% Recycled, 100% Huggable.

Keel Toys Limited

01233 506363



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