02 Feb 2024

Herdy Makes Ewe Smile

HERDY Hall: Hall 4 Stand: 4G16
Herdy Makes Ewe Smile

Press pack – Spring Fair

Stand No: 4-G16


After relocating their design business to the Lake District in 2002, just a few years into their new life, designers Diane and Spencer Hannah, were inspired to create a contemporary gift brand for the Lake District, the UK’s largest National Park.

On a city break to Helsinki, being amongst the scandi-style design they both loved, they recognized a gap in the market for high quality, design led gifts for visitors to the Lakes. Returning to the UK, it was a hike in the hills that was to provide them with the inspiration. Half way up a fell in the Langdales they bumped into a Herdwick, the native sheep which roams free amongst the mountains of Cumbria. It’s cute and smiling face gave them the idea for the brand, Herdy.


From humble beginnings in 2007, with only three products, the company has grown into a multi-million pound business with a range of products & licensing deals encompassing gift, homeware, kitchen textiles, ceramics, clothing and accessories, as well as products made from Herdwick wool, including a British made mattress with Herdwick wool inside. Herdysleep supports fair trade with the Lake District's unique fell farming community, buying the wool direct to give the farmer a better deal. Herdy trades nationwide and internationally with over 250 retailers, online at www.herdy.co.uk  and www.herdysleep.com and through four of its own stores in the heart of the English Lake District.

Herdy is rooted in a strong social purpose, simple family values, a passion to do the right thing and a dream to become the most lovable, family-friendly brand personality in the world. Responsibility and giving back have been at the heart of the business from the beginning, the Herdy Fund providing funds for rural community projects, as well as supporting local fell farmers and the Herdwick sheep breed. The company has donated close to £200k to good causes to date.

The brand has established itself as an icon and an ambassador for the region as well as becoming a brand with a genuine story and social purpose. This has led to a committed and highly engaged social media following of over 110k fans around the world for whom Herdy represents positivity, fun, community, and inclusivity. 


Line Collection

Herdy are launching their striking monochrome range of ‘Line’ kitchen Textiles at this year’s Spring Fair. Historic graphite mining in the Lake District is the inspiration behind the design featuring a stylised pencil line drawing of Herdy amidst the undulating landscape of the Cumbrian Fells. 

Mined as early as the 16th century in Cumbria, the large quantities of graphite found at Borrowdale were the purest quality ever to be found. For many years Borrowdale graphite was used for marking sheep (most probably Herdwicks), although probably best known now for its use in the finest drawing pencils. 

Now the two have been brought together in this ewe-nique range of kitchen textiles including apron, oven gloves and tea towel, adding to a fine bone china mug, handmade solid beech chopping board, cork tablemats and coasters, and new Herdy wall art produced by The Art Group.


The Art Group Collaboration

Design-led affordable art for ewe and your home.

Herdy has teamed up with the market leader in contemporary art publishing, to bring a splash or fun and colour to your home. The Art Group have a long standing mantra to bring great quality art to consumers across the globe, and Herdy is excited to be a part of Art Groups new portfolio for 2024.

With a diverse range of prints available in a size to suit every space, they’re guaranteed to make ewe smile!


Herdy says ‘Come Bye’ with new Sheppy soft toy

Herdy are introducing their cute and lovable ‘Sheppy the Sheepdog’ plush toy at this year’s Spring Fair. The soft plush toy has already proved to be a hit on social media and a worthy companion the company’s best seller ‘Little Herdy’ soft toy. The Sheppy character has been featured on many of Herdy’s products to date but this is the first time it has been realised three dimensionally. The toy is suitable from 12 months+.


Herdy Baby

Herdy's new range of baby clothing & accessories are gender neutral and irresistibly adorable. The range includes a huggable hoodie, cute cuddle robe and snoozy sleepsuit, all made with GOTS certified 100% Organic Cotton.

Herdy are committed to sustainability, by using eco-friendly materials, responsible packaging, and an ethical supply chain. Collaborating with like-minded partners, Herdy create high-quality, ethical clothing, that is kind to baby and the environment. 

Herdy’s Baby clothing ranges from 0-18 months


Hug Rug Collaboration 

Herdy and Hug Rug have come together to create a collection that’s made to make ewe smile! Both companies have combined their shared values of quality and sustainability to create something truly ewe-nique.

Herdy Hug Rugs are lovingly made in West Yorkshire, using recycled materials. With an impressive ability to trap up to 95% of dust and dirt, and the capacity to absorb three times their weight in water, Hug Rug has created a homeowner's dream. From mud-caked shoes to dirty hooves, the Hug Rug copes with it all. Guests won't be able to resist smiling back at the delightful blend of functionality and charm that Herdy and Hug Rug have lovingly woven into every rug.




The Board:

Diane Hannah - Co-Founder, Managing Director

Spencer Hannah - Co-Founder, Creative Director

Kevin Roberts: Chairman (former Global CEO of Saatchi & Saatchi)



Press & Social Media Manger: Sally Proctor

tel: 01539 739202

email: sally@herdy.co.uk






Social media


URL: https://www.facebook.com/HerdyUK

Handle: @HerdyUK


URL: https://www.instagram.com/herdy_uk/

Handle: @Herdy_uk

X (Twitter)

URL: https://twitter.com/HerdyUK

Handle: @HerdyUK


URL: https://www.linkedin.com/company/the-herdy-company-limited

Handle: Herdy


URL: https://www.tiktok.com/@herdy_uk

Handle: @herdy_uk


URL: https://www.pinterest.co.uk/herdyuk/

Handle: @herdyuk


URL: https://giphy.com/herdy_uk

Handle: @Herdy_UK


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