Error_404 Press Release
Manchester based ethical clothing brand,
The Original Creator, have announced
the launch of their third line, Error_404.
Designed as a 90s throwback to retro technology, the functional
aesthetic follows on from their previous drops with
comfort, practicality and resilience continuing to make a firm
statement on their designs.
With a digital lookbook throwing out glitchy Windows ‘98
vibes, the viewer is taken through each style through the characters
of Chill Monk, Bubblegum Boy, Crypto Cowboy, E Boi,
Dark Ninka, Eco Pirate, Essential Guy, Glitch Boi, with each look
boasting its own backstory and personality.
The Original Creator was born out of the philosophy of creating
an easy-going, positive brand that made their wearers feel
good. All materials are ethically sourced, with the company investing
heavily in recycled plastics and metals, and high-quality
finishes created using only GRS certified trims and accessories.
As a unique touch, all of their clothes are coated with the
world’s first plant-based water repellent finish, Teflon Eco lite.
This is not a fast fashion brand. All of their clothes have been
created to be worn time and time again, with quality and practicality
at the forefront of their design process. All products are
made in Pakistan through a vertical knitwear factory, meaning
not only do they manufacture the clothes, but they also create
the materials from start to finish too.
Founder Fahad Ashfaq stated, “We are so proud of this brand and have worked for years to create something that sends the
right message to our consumers. Our latest drop, Error 404, is
all about storytelling. Firstly, we wanted to pay homage to the
history of the internet and where it’s lead us to today. There’s
been a huge uprising in 90s nostalgia recently, not just for the
fashion but for the simplicity of that time.
“Error 404 reflects that time with uncomplicated designs that
are built for use by real people. We also wanted to highlight
the importance of making mistakes. We created a range of
slashed-through logo designs to bring an element of realness
and honesty. We wanted our customers to see the design process
in everything we did, mistakes and all.”
The Original Creator brand was launched in December 2021,
however its owners are not new to the fashion scene. The team
has over 25 years’ experience within the textiles and manufacturing
industry, with origins deep inside the industrial mills
of Manchester. With this brand, The Original Creator team are
hoping to capture the minds of their audience, building an
army of brand advocates that match their own values.
The Original Creator is a UK based clothing brand delivering
sustainable athleisure products for Gen Z and Millennial customers.
Find out more at www.theoriginalcreator.com