From humble beginnings in the early 70s to a global market value of an estimated £159BN in 2020, gaming is a true juggernaut in the entertainment industry. The first commercially successful video game was 1972’s Pong, which paved the way for Arcade machines across the globe and the birth of other popular franchises including Pac Man – A new license for Pyramid in 2020.
In 1985 the Nintendo Entertainment System (NES) launched. It revolutionised the gaming landscape, bringing gaming into the home for the first time and changing the landscape forever. Since then the industry has gone from strength to strength with more games and characters being introduced, such as Crash Bandicoot, Spyro and the immensely popular Call of Duty franchise. Advancements in technology have made gaming more accessible than ever before.
It is estimated that there are 2.2 billion gamers worldwide, with experts predicting this to grow in 2021 and beyond. Pyramid International are proud to be supporting this great genre with a wide and varied range of products, designed with fans in mind, which are sure to drive retail success.