PURE LONDON 2025 IS HEADING TO BIRMINGHAM
A key piece of the Spring Fair puzzle, Pure at Spring Fair presents an exciting and ever-evolving fashion destination that encompasses the latest trends, led by our trend partner BDA, new designers, and must have looks that will take over this season (and all seasons thereafter).
Pure at Spring Fair is not only the destination for sourcing your latest collection, it’s where fashion meets opportunity. We are shaping the future of fashion; showcasing the most creative brands from the most exciting designers.
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"Lots of new customers, lots of returning customers. Small boutiques, larger department stores, museums galleries. A fantastic selection!"
Showcase your products with Pure at Spring Fair 2025!
Pure London at Spring Fair Destinations
FAQs
What is Spring Fair?
Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 38,000 visitors through the doors of the Birmingham NEC, to trade with 1,400+ exhibitors over the course of 4 days. Finding new customers that will love your products is no easy feat, which is why Spring Fair brings the top buyers and suppliers in the industry together, under one roof, for four brilliant days of product exposure and order making. This year, Spring Fair is joining forces with Pure London, the UK's biggest trade fashion event, to form the 'Traveling Wilburys' of the fashion retail world. Everyone loves a supergroup!
Why exhibit at an event like Pure at Spring Fair?
Over the course of four days, Pure at Spring Fair offers exhibitors the opportunity to display their products to the largest audience of its kind in the UK, to take wholesale orders at the show from 38,000+ visitors searching for their next best-selling products, and to build industry contacts and leads that bear fruit for the future.
What can I expect to see at the show?
Wholesale trading: Pure at Spring Fair will deliver 38,000+ visitors searching for their next best-selling products. They visit to find, trial and order products, and to do business with exhibitors whose products they align with.
Product feature areas: Product is front and centre at Spring Fair, and we give you as much platform as possible to flaunt the best you have. From new product showcases, awards and competitions to the jaw-dropping Pure Catwalk. We get your product in front of the people that matter.
Keynote speeches and seminars: Visitors and exhibitors have access to seminars, masterclasses and trend sessions from some of the biggest names in the industry. All seminars are free of charge and run on a first come first serve basis.
Secure your spot today
As a destination for thousands of retailers, contractors and hospitality buyers, with Pure at Spring Fair you’ll meet the full spectrum of home, gift and fashion professionals, with 80% of visitors attending specifically to find new suppliers and 85% carrying purchasing power.
If you’d like more information about exhibiting, please complete the form below and a member of our team will be in touch with you shortly.
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