Header Info and Dates

6th-9th February 2022
NEC Birmingham, UK


Coronavirus Update

SAF Team Waving

With COVID-19 continuing to dominate the news and conversations in our communities, we want to let you know that Spring Fair is still planned to take place on 7-11 February 2021 at the NEC Birmingham.

This is an unprecedented and fast-developing situation and we are monitoring and following global developments closely.

This is an extremely challenging time for the Retail industry. Bringing people together is at the heart of what we do, and we are proud to be a part of this industry as we face these uncertain times. We will do whatever we can to stay connected with our communities, and support our customers, staff, suppliers and partners through it.

We are in constant contact with health authorities and UK government and will provide an immediate update should the situation develop further.

We want you to know that our inboxes are open, and our phones still running as we continue to work remotely.

If you're interested in keeping your message in the market and maintaining strong brand awareness in the coming months, please reach out to use to find out more about our online platforms and other publication services as a part of your marketing strategy.

Get in touch

If you are exhibiting with us, please contact your account manager or speak to the sector leads below. If you are new or returning to Spring Fair, please fill in the form at the bottom of the page.