Collections your customers will love!
Pure London has been at the heart of the UK fashion industry, celebrating creativity, innovation, and meaningful connections for over 30 years.
Now, in an exciting new format, this expanded event is designed with you in mind. Step into a high-energy environment where you can elevate your networking, forge powerful partnerships, discover brands you’ve never met before, and unlock incredible opportunities for business growth.
Touch, try and take home your next best-seller
Nothing beats sourcing products, in person. Walk every aisle and explore every stand to discover the bestsellers that will put your store on the map. Immerse yourself in quality collections, make meaningful relationships and uncover this season’s most inspiring fashion collections.
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'I love seeing so many different, amazing brands. I think a highlight for me is seeing some brands that I haven't heard of before,'
Join us for Pure at Spring Fair 2025!
Pure London at Spring Fair Destinations
FAQs
What is Spring Fair?
Spring Fair is the season’s number one wholesale home, gift and fashion trade show, welcoming over 38,000 visitors through the doors of the Birmingham NEC, to trade with 1,400+ exhibitors over the course of 4 days. Finding new products that your customers will love is no easy feat and that's why Spring Fair brings the top buyers and suppliers in the industry together, under one roof, building relationships that lead to your next best-seller.
Who can attend?
Spring Fair is a trade show and is therefore not open to members of the general public. The show is designed for buyers and professionals who work within the retail and fashion industry. You are eligible to attend as a buyer if you influence, have buying and purchasing responsibilities or control spend.
Independent retail stores, multiples, department stores, online businesses, mail order companies, supermarkets, distributors, importers, wholesalers, multi-channel retailers or those looking to start a retail business (in the next 12 months) are all an ideal fit visitors to Spring Fair and we look forward to welcoming you.
What can I expect to see at the show?
Wholesale trading: Pure at Spring Fair provides a marketplace for 38,000+ visitors to engage with 1,400+ suppliers, setting up relationships that lead to next years best-sellers. See, touch and feel the products in a way that can't be done through any other medium, and make relationships with existing and future suppliers as passionate about what they do as we are.
Product feature areas: Product is front and centre at Spring Fair, and we give you as many opportunities as possible to sample and experience the best our suppliers have to offer. From new product showcases, awards and competitions to the jaw-dropping Pure Catwalk. We get products that your customers are going to love, where you'll see them.
Keynote speeches and seminars: Visitors and exhibitors have access to seminars, masterclasses and trend sessions from some of the biggest names in the industry. All seminars are free of charge and run on a first come first serve basis.
This is Pure at Spring Fair
As the UK's largest retail trade event, Spring Fair brings together home, gift and fashion retailers and suppliers of all sizes from across the industry to create new business opportunities. Join our 2025 show as Pure joins Spring Fair to celebrate it's 75 years of unmatched innovation.
Join us for Pure at Spring Fair 2025!
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