The Spring Fair 2010 mobile internet site – m.springfair.com

Spring Fair 2010 is providing an industry innovation designed to enhance the effectiveness of the event for both exhibitors and visitors.

The Spring Fair mobile internet site is designed to provide key event information for exhibitors and visitors as well as providing a platform for exhibitors to further engage visitors through mobile business profiles.

The mobile internet now allows us to access a literally unlimited wealth of information from the web anywhere, anytime and in any place, and the exhibition environment is an ideal scenario in which to fully utilize the value of mobile to interact with and engage potential customers.

Accessing m.springfair.com

The mobile site can be accessed through a number of channels including the following:

1. SMS
Key your mobile phone number directly into the field below to have an SMS text link to the m.springfair.com site sent directly to your mobile phone. Please note SMS charges may apply



2. Type
http://m.springfair.com directly into your mobile phone’s web browser

3. QR codes
A QR (quick response) code is simply a two dimensional bar code which when photographed with a mobile phone reader transmits data - in this case a link to the mobile site sent directly to the user’s phone. The code can be used in a wide variety of traditional media including outdoor, press, TV, email, and the desktop internet for effective cross promotion of your mobile site.

We will be offering this innovative technology at Spring Fair 2010 as a method of accessing m.springfair.com

QR codes will be displayed prominently on Spring Fair signage and other marketing collateral enabling visitors to access the site directly from their phones.

To access this innovative new channel simply download the QR reader software from any QR code software provider such as the following:

http://www.beetagg.com/downloadreader/
http://www.i-nigma.com/Downloadi-nigmaReader.html

Once you have the reader installed you can access m.springfair.com by taking a photo through the reader of the image below.

Mobile program benefits:

• Convenience for visitors of comprehensive event and exhibitor details in the palm of their hand
• Ability for visitors to plan the day’s schedule of exhibitor visits, presentations and seminars
• Convenience for visitors of all exhibitor contact details and product information still at their fingertips once they’ve left the show

Find out more

For more information on the Spring Fair mobile marketing solution contact our mobile partner MIA:

Derek Mollison, Sales Director
derek.mollison@miainternational.com
07595 60 7777 m
01273 810 920 w