Case Study: First Steps to Export: How to Launch, Develop and Maintain Your Online Presence on a Global E-Marketplace
o An outlook on trading in the global e-marketplace: What is available? How do I get there? Commercial opportunities?
o How do I launch and develop my brand/presence in an unfamiliar or established platform?
o Cultural differences when using the E-Marketplace in new markets
o Top tips/mistakes made when exporting on the global e-marketplace